Beta Carotene


    Beta-carotene is probably the most well-known of the carotenoids, a phytonutrients family that represents of the one most widespread group of naturally occurring pigments. It is one of the most abundant carotenoids in the consumers’ diet as well as one of approximately 50 carotenoids known as “provitamin A “compounds, able to be converted in the body into retinol, an active form of vitamin A.

    Vitamin A found in colourful fruits and vegetables is called Pro-Vitamin A carotenoids, which the body can convert into retinol. Common provitamin A carotenoids found in foods that come from plants are alpha-carotene, and beta-carotene. Among these, beta-carotene is most efficiently made into retinol. Alpha-carotene is also converted to vitamin A, but only half as efficiently as beta-carotene.

    Most beta-carotene rich foods are in yellow to orange and colour. We encourage consumption of all carotenoid-rich fruits and vegetables for their health-promoting benefits.

    • Preventing Vitamin A Deficiency

    Until late in the 20th Century, the functions of carotenoids, including beta-carotene, were discussed only in terms of their potential vitamin A activity. Beta-carotene is one of approximately 50 carotenoids of the known 600, that are called “provitamin A” compounds because the body can convert them into retinol, an active form of vitamin A.

    As a result, foods that contain beta-carotene can help prevent vitamin A deficiency. In addition to alpha-carotene and beta-cryptoxanthin, beta-carotene is among the most commonly consumed provitamin A carotenoids in the North American diet.

    • Antioxidant & Immune-Enhancing Activity

    In recent years, carotenoids including beta-carotene have received a tremendous amount of attention as potential anti-cancer and anti-aging compounds. Beta-carotene is a powerful antioxidant, protecting the cells of the body from damage caused by free radicals. It is also one of the carotenoids believed to enhance the function of the immune system.

    • Promoting Proper Cell Communication

    In addition to their antioxidant and immune-enhancing activity, carotenoids including beta-carotene have shown the ability to stimulate cell to cell communication. Researchers now believe that poor communication between cells may be one of the causes of the overgrowth of cells, a condition which eventually leads to cancer. By promoting proper communication between cells, carotenoids may play a role in cancer prevention.


    1mcg RAE (Retinol activity equivalent) = 6 micrograms of Beta Carotene
    In one 40g serve of Sunny Hill Kumara Chips Original Flavour, there is 1046 micrograms of Beta Carotene, or 174mcg RAE.

    The recommended dietary intake (RDI) of RAEs for males and females aged 19-50 is 900mcg RAE and 700mcg RAE respectively. Therefore, one serving of Sunny Hill Kumara Chips will get you 174mcg RAE, that’s 25% of the RDI for women and 20% for men.